Imagine a 5 year old child put behind the wheel of a running car. Smashed fenders is likely to be the least of what will happen next. But this is a fair analogy for most people now using the Internet.
I have had people tell me that there is a serious problem with their website hosting because when they type their company name into a Google search box, they don’t get a link which leads to their web site. Or a link to a competitor comes up above theirs. If you don’t know why that would have nothing to do with site hosting, let me suggest that you should.
These are not stupid people. Some have been the owners of large successful businesses. The Internet is permeating everything and that is changing how things work. If you are not tuned in and your competitors are, you may be in for big trouble.
Without reference to Wikipedia, can you tell me what the difference is between The Internet, The World Wide Web, a web-browser and a search engine? That question was lifted from a blog post about computer and Internet ignorance. If you do know how these things work, you know that the situation is scary. And dangerous.
For most people it’s hard to get a grip on the power of a computer with a network connection. Add a personal or business web site and what you can do just increased exponentially. It’s hard to know what is possible, let alone how to use it.
When you try to learn, what you typically get is oversimplified explanations. Poor user interfaces in a lot of software makes it worse. A great many people have no idea where the software running on their computer leaves off and the Internet begins, although for sure that has become a blurry line.
Lack of understanding is the source of a lot of frustration and wasted time. There is also a lot of wasted potential.
The general lack of knowledge is understandable, but it doesn’t need to be this way. Anyone willing to make a tiny effort and given a reasonable explanation can understand much more than they think. It’s worth the trouble! There is awesome power at your disposal, if only you know how to use it.
Our purpose here is to help you do that.
Feel free to ask questions and make comments. When we miss the mark and you don’t get it, tell us!